Amsterdam, August 8th, 2023 – Artificial Intelligence (AI) has become a significant force in various industries, and advertising is no exception. As machines and robots continuously improve their performance through repetition and task optimisation, the impact of AI on advertising has been tremendous. In this article, we will explore what AI is, its applications, and its implications for the world of advertising.
What is Artificial Intelligence?
Simply put, AI refers to systems and machines that mimic human intelligence. By constantly performing tasks and learning from the information they gather, AI continuously improves itself. This technology has numerous applications in advertising. Let’s explore a few examples:
- Chatbots: AI-powered chatbots are employed as customer service agents on websites. They handle customer questions and problems, reducing the need for human intervention. While chatbots aren’t capable of completely replacing human agents yet, they can handle a significant portion of customer service chats.
- Data Analysis: AI excels at filtering essential information from large datasets, aiding in improved planning. By automating parts of the analysis, AI acts as a valuable assistant, making tasks more efficient and streamlining processes.
- Recommendation Engines: AI recommendation engines suggest TV shows based on users’ viewing behaviour. These engines analyse data to provide personalised recommendations, saving users the hassle of searching for new content!
These are just a few examples of the possibilities AI offers. It’s important to note that AI technology aims to enhance human capabilities rather than replace human work entirely. AI’s role is to support and augment human efforts by focusing on processes, enabling purposeful thinking, and analysing data. The goal is to make people’s lives easier, not to replace them with robots.
Harnessing its Potential in the World of Digital Marketing
AI’s potential extends to the world of digital marketing. It can automate targeting, bidding, and ad creation. Furthermore, AI excels at establishing connections between location, device, interests, and individual purchasing behaviour. This capability contributes to developing more personalised advertisements. While AI isn’t yet fully autonomous in creating ads, it is steadily advancing in that direction. As advertisements become increasingly optimised, they generate better return on investment (ROI).
Leveraging the Power of Data
Data forms the foundation of AI, and marketing campaigns benefit significantly from leveraging this technology. By utilising AI for data analysis, marketers can estimate risks, automate budget allocation, and make predictions. The algorithms powering AI continually improve as they process consistent data streams from various sources. With each iteration, the choices and predictions made for marketing campaigns become more accurate. Thus, AI, data, and marketing campaigns become inseparable allies.
What does AI say about AI?
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. We bring global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
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