Brussels, December 11, 2024 – Azerion, one of Europe’s leading digital advertising platforms, strengthens its position in the Belgian market by joining forces with Produpress, a publisher and media platform specializing in automotive-focused websites and magazines.
This strategic partnership positions Azerion alongside one of the leaders in automotive content and advertising in Belgium while enhancing its premium offering in the mobility sector.
Produpress is renowned for its high-quality editorial content and its ability to reach a broad and engaged automotive audience through platforms such as Le Moniteur Automobile, AutoGids, and Miles, as well as through partnerships with entities like AutoScout24, Autoworld, and the Brussels Auto Show.
This sector expertise aligns perfectly with Azerion’s vision of delivering comprehensive and effective advertising solutions, increasing its local inventory by 22.5 million pageviews per month within an automotive context.
By combining Produpress’s editorial expertise with Azerion’s innovative digital solutions, this deal paves the way for a unique offering. Advertisers will benefit from enhanced visibility through high-performance cross-media campaigns that blend premium content with precise targeting.
“After years of developing our tech solutions and formats, it is now essential to consolidate and expand our media offering.
The collaboration with Produpress marks a key milestone in our ambition to unite premium local content,” said Vincent Delmotte, Managing Director Belgium & Regional Manager Benelux.
Marc Hootelé, COO of Produpress, added: “Joining forces with Azerion is a unique opportunity for Produpress and its partners. We share the same vision: combining quality content with innovative digital solutions to meet the expectations of advertisers and consumers.
This alliance will enable our platforms to take a major leap forward, bringing together our respective expertise to create an unrivaled advertising offering in the automotive sector in Belgium.
About Produpress
Produpress is a media company with a high level focus on the automotive sector. It provides neutral, serious, and commercially independent content across various media outlets, targeting the automotive industry and car enthusiasts.
The company primarily sells to the automotive industry, offering a comprehensive package to reach car drivers through multiple channels. It was founded in 1950 and is based in Brussels, Belgium.
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through our proprietary technology, in a safe, engaging, and high quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe and with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to make a real impact through advertising.
For more information visit: www.azerion.com
Contact:
press@azerion.com