The partnership enhances HAWK DSP’s capabilities, enabling omnichannel activations and offering access to smartclip’s premium global inventory.
HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group’s adtech development unit and leading provider of adtech solutions across Europe. This collaboration provides advertisers with enhanced access to premium Connected TV (CTV) and audio inventories globally.
Through a direct connection between HAWK’s demand-side platform (DSP) and smartclip’s supply-side-platform (SSP), brands can now tap into biddable premium inventory including RTL AdAlliance’s Total Video portfolio for programmatic buying. This strengthens HAWK’s omnichannel activation strategies not only across Europe, but on a global scale.
With this partnership, HAWK and smartclip reinforce their commitment to innovation and excellence in digital advertising, opening up new opportunities and setting new industry standards in Europe.
Mehdi Aroussi, Senior Director Global partnerships at Azerion:
“This collaboration with smartclip SSP is a new piece of our puzzle in building a comprehensive CTV ecosystem for our clients. By integrating smartclip’s extensive CTV and audio inventory, especially the premium RTL AdAlliance portfolio, we’re able to offer our clients unmatched reach and flexibility for their programmatic advertising needs.”
Gloria Eichler, Chief Product Officer at smartclip:
“This partnership is a natural fit for both companies given our history as European built platforms. Our holistic approach allows us to provide significant added value to our clients. We are extending our capabilities to connect to additional demand sources, giving the option to our broadcaster and publisher partners with premium inventory to leverage additional buy-side relationships.”
About Azerion
Founded in 2014, Azerion (EURONEXT: AZRN) is one of Europe’s largest digital advertising and entertainment media platforms. Azerion brings global scaled audiences to advertisers in an easy and cost-effective way, delivered through their proprietary technology, in a safe, engaging, and high-quality environment, utilizing our strategic portfolio of owned and operated content with entertainment and other digital publishing partners.
Having its roots in Europe with its headquarters in Amsterdam, Azerion has commercial teams based in over 26 cities around the world to closely support our clients and partners to find and execute creative ways to really make an impact through advertising.
For more information visit: www.azerion.com
About smartclip
smartclip is the adtech development unit of RTL Group — Europe’s leading free-to-air broadcaster group. Our proprietary advertising technology is custom-built for the needs of European broadcasters and publishers — enabling media owners to implement smarter monetisation strategies. We are committed to delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio, and gaming — ultimately empowering brands with true cross-screen storytelling opportunities on all devices.
Headquartered in Hamburg, smartclip has offices in Berlin, Munich, Düsseldorf, Cologne, Gütersloh, Amsterdam, and Paris.
For more information: Please visit www.smartclip.tv and follow us on LinkedIn.